SOCIAL MEDIA & DIGITAL CHANNELS
I’ve managed social media strategy and content across Facebook, Instagram, TikTok, X, YouTube, Google Business, and LinkedIn. I created content calendars and produced photo, video, and graphic content, including reels and short-form video.
I used tools like Meta Business Suite, Hootsuite, HubSpot, and Sprout Social to schedule posts, manage engagement, and coordinate influencers and media visits. I also responded to comments and messages, monitored analytics for organic and paid performance, and managed boosted posts, ads, and digital listings on platforms like Yelp, TripAdvisor, and Viator. I grew followers and engagement exponentially across multiple platforms.
This TikTok video I created drew visitors from out of state and broke Spring Break revenue records in 2024!
• 1.7 M views
• 133.3 K likes
• 1,116 comments
• 3.9 K bookmarks
• 52.8 K shares… and still growing!
